Viral Webvideos: Volkswagen wants you to recycle

The discourse about the reduction of CO2-emissions has been one of the main topics on this year’s international agenda. Therefore, Volkswagen Spain has launched the initiative Bluemotion to compensate the CO2-emissions of some of its cars by planting trees.
I have contributed to this campaign by animating 8 viral videos that explain how to recycle typical Christmas gifts and related items. Most of the illustrations have been done by Oscar Valero. You can find the videos on the Minisite VW Recicla or on vimeo.

Client: Volkswagen España
Agency: Tribal DDB Barcelona / Cannonball Studio

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